THE NEW MODEL EMERGES
THE NEW MODEL FOR ENGAGING PATIENTS
THE CHALLENGE OF NONADHERENCE
Marc Iskowitz, Editor-in-Chief, MM&M
Discussions at the second edition of MM&M’s #TrendTalks event, held in New York City on November 8, 2018, focused on patient-centricity. This intimate, invite-only assembling of top executives from the pharma, payer, and physician space gives participants the rare opportunity for in-depth dialogue with representatives from different sectors of the biopharma landscape. The format divides the conversation into three distinct segments, allowing, in this instance, deep dives into patient engagement, adherence, and education and promotion.
Thanks to our sponsors, Cardinal Health, Elevate Healthcare, and PwC, for sponsoring this thought-provoking discussion.