Lack of standardization and focus on consumer experience has resulted in an incredibly fragmented, opaque market in healthcare, which makes the following particularly vulnerable to Amazon’s entrance:
- Middlemen that are value extractors andhave large profit margins
- Companies that focus on formatting or coordinating information
- Areas where customer experience has been an afterthought
- Companies that have relied on opaque pricing as a business modelWe’ll dive into the healthcare areas that Amazon has the ability to transform using its strengths in the e-commerce space.