Inspired Blog

Perspectives from Inspired Health Strategies and occassional industry experts

Johnson & Johnson, in collaboration with Apple, is offering eligible U.S. adults 65 years and older the opportunity to join the clinical study by downloading the Heartline™ Study app on iPhone Study aims to assess whether the Heartline™ Study app on...

NORD Webinar: Life After Gene Therapy

There was so much interest in my posting about new drugs for sickle cell disease (SCD) I thought it would be helpful to amplify the future of managing SCD. Today NORD continues its gene therapy education series with a webinar reviewing what happens post gene therapy....

Patient centric sales

Patient centric sales

We, at Inspired Health, always look for information on the web that can help to push patient engagement forward. We have long been of the thinking that sales in life sciences can be increased if companies take a patient-centered approach. However, the industry has...

Being Patient Centered is HARD!

Being Patient Centered is HARD!

I posted this article 2 years ago after I left Retrophin. I am surprised that is getting renewed attention on LinkedIn, so  I am reposting it here - with an update. I spent 18 months of the past two years working for a start-up pharma that was aiming to be...