This is an amazing honor to be included among the illustrious group of people honored by PharmaVoice each and every year. To be included in the 2012 class is quite an accomplishment. http://www.pharmavoice.com/content/digitaledition.html?pg=1
The 100 bio focuses on a program done with SANOFI and the SANOFI Community Health Partnership (CHP). This particular example shows just how the connection between the community, patient, provider and pharma can benefit patients AND boost sales with the appropriate use of meds. The CHP exemplifies the value of a multi-focal approach that is both health literate and acculturated. The CHP also shows that the right patient and provider education, underscored by a connection to the community can help change behaviors and be beneficial to all.