Training to Support Patient Centric Mindset in Pharma

[et_pb_section transparent_background=”off” background_color=”#dd8100″ allow_player_pause=”off” inner_shadow=”off” parallax=”on” parallax_method=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” admin_label=”section” disabled=”off”][et_pb_row make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” parallax_1=”off” parallax_method_1=”on” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” admin_label=”row” disabled=”off”][et_pb_column type=”4_4″ disabled=”off” parallax=”off” parallax_method=”on”][et_pb_text background_layout=”dark” text_orientation=”center” admin_label=”Text” use_border_color=”off” border_style=”solid” disabled=”off”]

Training Pharma to be More Patient Centered

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” admin_label=”section” disabled=”off”][et_pb_row make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” parallax_1=”off” parallax_method_1=”on” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” admin_label=”row” disabled=”off”][et_pb_column type=”1_2″ disabled=”off” parallax=”off” parallax_method=”on”][et_pb_text background_layout=”light” text_orientation=”left” admin_label=”Text” use_border_color=”off” border_style=”solid” disabled=”off”]

The Challenge

After an extensive analysis for competency gaps a large pharmaco wanted to train its marketing and managed markets teams to be more patient centered.After an extensive RFP process we were chosen to evelop and implement a customized training program.

[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″ disabled=”off” parallax=”off” parallax_method=”on”][et_pb_text background_layout=”light” text_orientation=”left” admin_label=”Text” use_border_color=”off” border_style=”solid” disabled=”off”]

The Solution

We mobilized a team of industry veterans who are forward thinkers and understand the value pharma would bring becoming more patient centered. In adition to including a managed markets expert, we included a behavioral scientist, an expert in the user experience and a expert in adult education methods.

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section transparent_background=”off” background_color=”#dd8100″ allow_player_pause=”off” inner_shadow=”off” parallax=”on” parallax_method=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”on” specialty=”off” admin_label=”section” disabled=”off”][et_pb_fullwidth_slider show_arrows=”on” show_pagination=”on” auto=”on” auto_speed=”7000″ auto_ignore_hover=”off” parallax=”on” parallax_method=”off” remove_inner_shadow=”off” background_position=”default” background_size=”default” hide_content_on_mobile=”off” hide_cta_on_mobile=”off” show_image_video_mobile=”off” admin_label=”Fullwidth Slider” custom_button=”off” button_text_size=”20″ button_use_icon=”on” button_icon_placement=”right” button_on_hover=”on” button_letter_spacing_hover=”0″ disabled=”off”][et_pb_slide heading=”First Documented Use of User Experience Terminology in the Industry” button_link=”#” background_image=”https://elegantthemesimages.com/images/premade/d2-placeholder-1920.png” background_position=”default” background_size=”default” background_color=”#ffffff” alignment=”center” background_layout=”dark” allow_player_pause=”off” text_border_radius=”3″ disabled=”off”][/et_pb_slide][et_pb_slide heading=”Attendees Came in Resistant and Left Enthusiastic” button_link=”#” background_image=”https://elegantthemesimages.com/images/premade/d2-placeholder-1920.png” background_position=”default” background_size=”default” background_color=”#ffffff” alignment=”center” background_layout=”dark” allow_player_pause=”off” text_border_radius=”3″ disabled=”off”][/et_pb_slide][/et_pb_fullwidth_slider][/et_pb_section][et_pb_section transparent_background=”off” background_color=”#353535″ allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” admin_label=”section” disabled=”off”][et_pb_row make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” parallax_1=”off” parallax_method_1=”on” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” admin_label=”row” disabled=”off”][et_pb_column type=”1_4″ disabled=”off” parallax=”off” parallax_method=”on”][et_pb_number_counter title=”Average Score for the Sessions – out of 10″ number=”9.2″ percent_sign=”off” counter_color=”#dd8100″ background_layout=”dark” admin_label=”Number Counter” title_font_size=”22px” number_font_size=”41px” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” disabled=”off”] [/et_pb_number_counter][/et_pb_column][et_pb_column type=”1_4″ disabled=”off” parallax=”off” parallax_method=”on”][et_pb_number_counter title=”Left sessions understanding that culture, not regulatory, is the implementation challenge” number=”100″ percent_sign=”on” counter_color=”#edad00″ background_layout=”dark” admin_label=”Number Counter” title_font_size=”17px” number_font_size=”48px” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” disabled=”off”] [/et_pb_number_counter][/et_pb_column][et_pb_column type=”1_4″ disabled=”off” parallax=”off” parallax_method=”on”][et_pb_number_counter title=”Encouraged the traning throughout the rest of the company” number=”91″ percent_sign=”on” counter_color=”#dd8100″ background_layout=”dark” admin_label=”Number Counter” number_font_size=”50px” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” disabled=”off”] [/et_pb_number_counter][/et_pb_column][et_pb_column type=”1_4″ disabled=”off” parallax=”off” parallax_method=”on”][et_pb_number_counter title=”Executive Management Support” number=”100″ percent_sign=”on” counter_color=”#eaa400″ background_layout=”dark” admin_label=”Number Counter” number_font_size=”48px” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” disabled=”off”] [/et_pb_number_counter][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section transparent_background=”off” background_color=”#5b5b5b” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” disabled_on=”off|off|off” admin_label=”section” disabled=”on”][et_pb_row make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” parallax_1=”off” parallax_method_1=”on” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” admin_label=”row” disabled=”off”][et_pb_column type=”1_2″ disabled=”off” parallax=”off” parallax_method=”on”][et_pb_divider color=”#ffffff” height=”90″ divider_style=”solid” divider_position=”top” divider_weight=”1px” hide_on_mobile=”on” admin_label=”Divider” disabled=”off”] [/et_pb_divider][et_pb_text background_layout=”dark” text_orientation=”left” admin_label=”Text” header_font_size=”26px” use_border_color=”off” border_style=”solid” disabled=”off”]

The value came from reinforcing existing competencies could be targeted in a new direction

[/et_pb_text][et_pb_blurb title=”Raised the possibility of being patient centered in a highly regulated environment” url_new_window=”off” use_icon=”on” font_icon=”!” icon_color=”#ffffff” use_circle=”off” circle_color=”#2caaca” use_circle_border=”off” circle_border_color=”#2caaca” icon_placement=”left” animation=”right” background_layout=”dark” text_orientation=”left” use_icon_font_size=”off” icon_font_size=”96px” admin_label=”Blurb” header_text_color=”#dd8100″ use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” disabled=”off”]

To a person, the thinking was, due to HIPAA and other regulations, that there was no way to talk directly to the patient, therefore there was no way to be patient-centered. The training helped to convince attendees otherwise.

[/et_pb_blurb][et_pb_blurb title=”Dissected Behavior Change” url_new_window=”off” use_icon=”on” font_icon=”” icon_color=”#ffffff” use_circle=”off” circle_color=”#2caaca” use_circle_border=”off” circle_border_color=”#2caaca” icon_placement=”left” animation=”right” background_layout=”dark” text_orientation=”left” use_icon_font_size=”off” icon_font_size=”96px” admin_label=”Blurb” header_text_color=”#dd8100″ use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” disabled=”off”]

The training helped attendees understand that there is a science behind behavior, therefore behavior change was a possibility.

[/et_pb_blurb][et_pb_blurb title=”Introduced the concept of the end-user/user experience” url_new_window=”off” use_icon=”on” font_icon=”” icon_color=”#ffffff” use_circle=”off” circle_color=”#2caaca” use_circle_border=”off” circle_border_color=”#2caaca” icon_placement=”left” animation=”right” background_layout=”dark” text_orientation=”left” use_icon_font_size=”off” icon_font_size=”96px” admin_label=”Blurb” header_text_color=”#dd8100″ use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” disabled=”off”]

Up to this point the attendees saw the physician as the end user with little understanding of the patient. We took the concept from the IT world and applied it to pharma. We helped the attendees to understand that getting the prescription written is only the first step – the real work has to be done to get that script filled and used appropriately. THIS is what can positively impact health outcomes AND the bottom-line.

[/et_pb_blurb][/et_pb_column][et_pb_column type=”1_2″ disabled=”off” parallax=”off” parallax_method=”on”][et_pb_image src=”https://inspiredhealthstrategies.com/web/wp-content/uploads/2017/02/Screenshot-2017-02-03-23.43.01.png” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” sticky=”off” align=”left” max_width_last_edited=”on|desktop” force_fullwidth=”off” always_center_on_mobile=”on” admin_label=”Image” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” custom_margin=”250px|||” disabled=”off”] [/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section transparent_background=”off” background_color=”#353535″ allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” admin_label=”section” disabled=”off”][et_pb_row make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” parallax_1=”off” parallax_method_1=”on” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” admin_label=”row” disabled=”off”][et_pb_column type=”4_4″ disabled=”off” parallax=”off” parallax_method=”on”][et_pb_divider color=”#ffffff” height=”60″ divider_style=”solid” divider_position=”top” divider_weight=”1px” hide_on_mobile=”on” admin_label=”Divider” disabled=”off”] [/et_pb_divider][/et_pb_column][/et_pb_row][/et_pb_section]