We know your challenges to be patient centered. We have lived those challenges, too.
Long Experienced in Patient engagement
Dyan Bryson, Founder & Partner, Patient Engagement
Dyan is an innovative leader who utilizes her extensive pharmaceutical/healthcare industry experience to identify and create strategic opportunities that others may not always see.
Her first 18 year career in pharma was brand-focused experience on the client-side; first with Ciba-Geigy (now Novartis), in roles of increasing responsibility in sales and marketing. She the worked Merck/Merck-Medco where she developed a disease management program and led the global promotional launch for VIOXX.
Dyan’s transition to focus on patient engagement was through a program she developed and implemented for Sanofi-Aventis – the Community Health Partnership (CHP). The CHP produced documented behavior change as well as contribution to the bottom-line.
Dyan is a passionate expert in patient engagement, helping the industry understand the value of balancing the needs of patients and brand. For Retrophin, a biotech focussed on several rare diseases, she expanded the role of patient advocacy to reach across the clinical trial and commercial segments internally and externally. She helped the company understand the value of getting patient insights pre-IND, add recruitment tactics to ensure more diverse participation in clinical trials, as well as initialtives to ensure patient insights are gathered on an ongoing basis to continually inform business decision.
Dyan has been essential to the development, internal approval, and launch of several platforms to support patient and collect patient insights.
Dyan has been recognized for her work – chosen as an PharmaVoice 100 Innovator, many volunteer awards from the Healthcare Businesswomen’s Association (HBA), and through strong relationships she has developed with the patient advocacy groups with whom she has worked.
Sandra Holtzman, Partner, Marketing
Sandra Holtzman is an award-winning creative director and strategist with over 20 years’ experience in virtually every area of the healthcare ecosystem (marketingcures.com). Her work has delivered return on investment of 60%-1,000% – and most-read status for continually running ads for as long as two years.
She has been a Founder of four start-up companies, all in the healthcare and healthcare IT space. Her experience includes work with Pfizer Health Solutions for over 10 years, developing strategies and marketing solutions for two electronic medical records as well as outcomes products and internal marketing. She also worked with Exemplar Systems, Elumen Solutions, and CTG Healthcare Solutions, all healthcare IT consultancies.
Holtzman teaches Healthcare Communications in the Touro College MBA program and other graduate courses in marketing and entrepreneurship. She was the Chair of the NY Chapter of the Licensing Executives Society for six years; Co-authored the book “Lies Start-Ups Tell Themselves to Avoid Marketing” and “A Tale of How Successfully Raising Capital Leads to Bankruptcy” NY Law Journal, Tuesday, April 23, 2013.
David Schmidt, Partner, Finance
Mr. Schmidt is a chemical manufacturing and specialty materials expert who
understands technologies, the applications, and builds businesses around
them. He led several growth initiatives for Honeywell Specialty Materials
where he successfully launched several semiconductor, flat panel display,
life science, and other alternative energy technologies. He also initiated
an internal venture capital fund to propel innovative solutions in energy
capture, conversion and storage, among others and ran the single largest
growth platform, which was ultimately acquired.
Prior to his work at Honeywell, David guided Plasmion, a semiconductor
equipment company, as COO through a revenue ramp of 7 times and several
rounds of financing. He was responsible for both finance and operations at
publicly traded medical device company, Hydromer Inc. and held leadership
positions at Film Specialties Inc., a plastics and specialty coatings
We have confidence that we can get you beyond your current business model and on to innovation that will make impact on both patients/caregivers and your bottom-line.
We have gone beyond a patient focus being only altruistic folks!
We have all the right tools, let us Help You