by DyanBryson | Tuesday, February 28, 2017 | Uncategorized
We have been at this work of patient centricity for a little more than 10 years. Over the course of that time we have shared quite a bit of information and learned a lot ourselves. The one concept that seems to finally be taking hold in healthcare, even in the...
by DyanBryson | Thursday, February 23, 2017 | Uncategorized
Hello pharma – this is becoming more and more unavoidable. Payers are strongly leaning towards value-based contracting. This article, published October 26, 2016 on www.healthcaredive.com, reinforces the trend. The article also points out the barrier we have so...
by DyanBryson | Thursday, February 16, 2017 | Uncategorized
I sat in on a webinar that was so on point that it surprised me. In addition to industry surveys and content development Deloitte has been doing a series of industry webinars –...
by DyanBryson | Saturday, February 4, 2017 | Uncategorized
Originally posted in Harvard Business Review Blog by Deirdre Connelly | 10:00 AM April 16, 2014 Why would you eliminate sales targets as a way to evaluate, motivate, and reward your sales staff? That is perhaps the most frequent question I’ve received since 2011 when...
by Dyan Bryson | Friday, February 3, 2017 | Uncategorized
Community Health Partnership The Challenge A Big Pharmaco wanted to develop a multi-cultural marketing effort. We were working in an environment where patient-focused initiatives really meant talking to physicians. We realized we had to make this initiative user...