I sat in on a webinar that was so on point that it surprised me. In addition to industry surveys and content development Deloitte has been doing a series of industry webinars – https://www2.deloitte.com/us/en/pages/dbriefs-webcasts/series/industries/health-sciences.html. The latest was “At the heart of health care: When patients become engaged power players”. I was expecting the usual outlook based on the Deloitte perspective on where the industry should go. Instead, this was a very frank discussion balancing the direction the industry should take along with the realities of where the industry really is. For example: Pharma understands the need to provide services to patients beyond access; the need is to provide co-ordinated services to support behavior change. How ever open the industry is to this there is little action due to legacy systems, internal silos/duplication of existing efforts, and what it take to digest the need to disrupt the current business model.
- The industry is putting in place systems to remind patients of appointments, apps to be connected to the member’s managed care provider, improve convenience of managing care. But, patients/people really simply want to have a solid interaction with their health care provider – take the time to talk; and access to unbiased, balanced information about their diagnosis and condition. In other words, the myriad of branded apps is not helping patients the way they need.
- The reluctance of the industry to understand the value it could provide by connecting patients with their ecosystem – the community in which they live and/or communicate. This is where the influence is to support healthful behaviors, not just with the formal healthcare system.
Take a look at the deck from the event https://inspiredhealthstrategies.com/product/deloitte-webinar-at-the-heart-of-healthcare-when-patients-become-engaged-power-players/ It was a pleasure to hear the perspectives of Heather Nelson, Leslie Read, and Ryan Myers. Refreshingly realistic but also highlighting the opportunities pharma has in true patient engagement.
Selfishly, we at Inspired Health Strategies have been aware of the value of pharma recognizing these opportunities for years. We have had the chance to put these concepts into action, follow this link to our case study, see the results:
- Connecting the ecosystem – https://inspiredhealthstrategies.com/28869-2/
- Using a digital platform, going beyond reminders and providing reliable information – https://inspiredhealthstrategies.com/28869-2/behavior-change-via-digital-platform/